Every content channel. One partner.

1. Step 01 · Days 1–7

   Audit

   Full scan of every active content channel – what exists, what's decaying, what competitors are doing that you aren't. You get a gap map and channel-priority ranking whether we continue or not.

   Content gap analysis · busyless.space3 gaps found

   SEO

   30%

   47 missed topics

   Social

   20%

   3 platforms, low cadence

   Email

   40%

   18% open, below avg

   Competitor benchmark complete · 8 brands scannedReport ready
2. Step 02 · Days 8–14

   Strategy

   90-day roadmap delivered. Which channels to activate in which order, what content types to bet on, voice and tone per channel. Approved before a single piece ships.

   90-day roadmap · Month 1Approved

   Wk 1

   Wk 2

   Wk 3

   Wk 4

   SEO8 articles + 30 pSEO

   SocialLinkedIn + X daily

   NewsletterBi-weekly · edu-first

   ↓Deliverable: 90-day roadmap · channel playbooks · brief templates
3. Step 03 · Weeks 3–4

   Activate

   First content ships. Editorial calendar goes live. Every priority channel is running with a cadence, voice, and distribution plan by end of week four.

   Publishing queue · Week 13 of 4 live

   LiveB2B content strategy guide2,400 words

   LiveHow we ranked 1K pages in 60 days12.4K reach

   SentContent ops · Issue 0142% open

   ScheduledpSEO: [tool] for [industry] · 30 pagesWk 4
4. Step 04 · Month 2+

   Run

   Ongoing execution across all channels. Weekly check-ins, monthly attribution report showing what's driving traffic, subscribers, and pipeline. Continuous optimisation.

   Monthly attribution report · Month 3Compounding

   Organic traffic

   +43%

   MoM

   Email subscribers

   +840

   this month

   Pipeline

   4 leads

   from SEO

Retainer engagements follow this same ramp – then I run the full content function on an ongoing basis with no fixed end date.

• Which content channels do you cover?+

  SEO (blog, programmatic pages, landing pages, link building, guest posting, tech SEO), social media (LinkedIn, Twitter/X, Threads, Instagram, Facebook), newsletters (email marketing for SaaS and e-commerce, Substack and platform newsletters), Reddit + community (seeding in subreddits, Discord, Slack groups, Quora), influencer marketing (creator partnerships, co-authored content, affiliate programs), and AEO/LLM visibility (optimising so AI assistants like ChatGPT, Perplexity, and Gemini surface your brand). Video and Courses/Academies are coming soon. In a Retainer I focus on the 2-3 channels that match your stage first, then expand.
• What's the difference between Discovery and Retainer?+

  Discovery is a 2-week, one-off project: full audit of your current content and channels, competitive gap analysis, and a 90-day roadmap you can execute yourself or hand to anyone. It's for teams that aren't sure where to start. Retainer is ongoing – I own the full content function across all active channels, execute every month, and report on what's working. Most clients start with Discovery then move to Retainer with the roadmap already in hand.
• What does a Retainer month actually look like?+

  Week 1: content priorities set, briefs out, social calendar confirmed. Weeks 2-3: execution across all active channels – articles published, social posts live, newsletter sent. Week 4: monthly attribution report showing what moved traffic, subscribers, and pipeline – and what we're cutting or doubling down on. You get a weekly async update so there are no surprises.
• Do you write all the content yourself?+

  I own the strategy, the calendar, and the quality bar. For execution I use a combination of my own writing, AI-assisted drafting, and vetted freelance writers depending on the volume and channel. Every piece goes through the same editorial process – brief, draft, brand-voice check, publish. You won't be reviewing AI slop; anything that goes out meets the same standard.
• How do the channels actually compound off each other?+

  A blog post is the seed. It gets repurposed into LinkedIn posts and X threads that drive social followers back to the site. Those visitors subscribe to the newsletter. The newsletter nurtures them until they're ready for a call. Meanwhile, the SEO authority from the blog makes every future article rank faster. Each cycle is cheaper and more effective than the last – which is why running all channels together outperforms running each one in isolation.
• How is this different from hiring a content agency?+

  One operator, no account managers, no hand-offs between strategy and execution. Agencies charge for overhead you never see and coordinate across specialists who don't talk to each other. I own the whole function myself – which means the strategy actually reflects what's being executed, channels aren't running in silos, and you're not explaining the same context to four different people every month.
• Is there a minimum commitment?+

  Discovery is a one-off project – no commitment after delivery. Retainer is month-to-month with no annual lock-in. If it isn't working for either of us, we say so. In practice, the first 90 days is where most of the compounding starts to show – so I recommend giving it that long before making a call.
• How quickly will we see results?+

  Social and newsletter see traction within 4–6 weeks of consistent publishing – open rates climb, engagement builds, direct replies start coming in. SEO takes 3–6 months to move meaningful organic traffic, but the early wins (quick-win articles, fixing technical gaps) show up on Search Console within weeks. Community and AEO/LLM are slower burns. The 90-day roadmap is sequenced to hit the fast channels first so you have proof of momentum while the longer bets build in parallel.